5 Top SEO Tips for Tech and IT Businesses

Author: Amelia Hayes
Published: February 24, 2021

The tech industry is huge as it is estimated to be in the excess of 3,212 billion U.S. dollars. As a part of this, the Information technology (IT) sector employs millions of people from different parts of the world.

However, techies are not that necessarily experts in marketing. To complicate matters even further, the tech market attracts a unique set of customers which calls for a different marketing approach compared to other industries such as entertainment or fashion.

The solution is that SEO is one of the best marketing strategies that Tech and IT companies can use to reach new customers. These companies need a powerful SEO strategy to:

  • build a competitive web presence
  • leverage powerful content
  • adjust to the changing audience preferences
  • sustain success in the ever-changing environment
  • learn and take advantage of buyer intent.

The following are 5 the best SEO tips for tech companies:

1. Know your audience

We have already stated that tech customers are not the same as those you find in a fashion house. Understanding your buyer persona will help you plan the nature of the content to share with them. Address their pain points instead of focusing on a sales pitch. Customers in the tech and IT industries are looking for specific, detailed and highly technical information.

Identify the areas of interest of your target audience and then research the keywords they use on the internet. Technology is an ever-changing world where new terms are coined daily. This means that keyword research is a continuous process if you want to remain relevant over time.

2. Push regular and fresh content

Once you identify the audience and their keywords, then it is time to create content. This content will help you build a solid reputation, and this will only happen when it is valuable and consistent. Search engines will recognise your site as an authority when people spend a significant amount of time perusing your content.

It is a good idea to develop a content calendar that will highlight what to post and when. You can have different types of content such as blog posts, videos, illustrations and infographics. Look out for the trending topics and give your thoughts on the same.

3. Work on website design

What is the average time spent on your webpages? How easy is it to navigate through your website? When search engines realise that people don’t stay for a very long time on your site, then that is an indication that you are not resourceful. Another aspect to consider is the load time, as web surfers are somehow impatient, and make sure you have a search button so it is easy to navigate your services and products.

4. Invest in on-page SEO but use it wisely

Having lots of keywords may look like it will attract a lot of traffic. However, keyword stuffing is a grave mistake that can cost you a better ranking on search engines. Weave your keywords naturally in areas such as page title, meta descriptions, URL titles and alt tags for images. The content you share should resonate with the readers and solve problems that your target market faces, and not purely be written for search engines

5. Take advantage of social media

About 3.8 billion people use social media in the modern world. Your potential customers could be hanging on these social streets. Social media helps you create a family that will always look forward to your content. Find out some of the most famous platforms among your target market and share content consistently. You can share links to your blogs and videos on these platforms and lead them to your sales page.

Using the above tips makes it easy to win more prospects and eventually convert them into paying customers. Having a dedicated marketing team can help you keep up with the competition. Be on the lookout for new trends in SEO and tech world and make your platforms a resource where your customers and followers can get valuable content.

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